Traditional marketing agency
- Retainer plus ad spend, usually billed separately
- Most require 6 to 12 month contracts
- Pricing rarely published, you have to get on a sales call to find out
- Generalist agencies learn the martial arts market on your dime
Pricing transparency
What Martial Arts Marketing Actually Costs
Most agencies will not tell you their price until you sit through a sales call. Here are real numbers for every option, including ours, so you can decide what makes sense for your school.
Your three options
Every way to market a school, with real costs
There are only three ways to handle marketing: hire an agency, stitch together software, or do it yourself. Here is what each one really costs.
Piecing together software
- Website hosting, CRM, email and text tools, booking software
- Each tool is a separate bill, login, and learning curve
- You or your staff become the marketing department
- Nothing talks to each other without manual work or extra integrations
Doing it all yourself
- Ads, follow-up, social posts, and website updates all land on you
- Leads go cold while you are teaching class
- The real cost is students you never hear from
- Works until you want to grow past word of mouth
Run your numbers
What is one new student worth to you?
Most owners think marketing is expensive because they compare it to zero. Compare it to what a student pays you instead.
Cost-per-student calculator
Plug in your own numbers and see what new students are actually worth to your school.
Your numbers
$70
Cost per new student
$2,148
Value of one student over 12 months
$1,790
New monthly revenue from 10 students
30.7x
Return on each marketing dollar
If one student is worth $2,148 to your school, paying $70 to get them through the door is the easiest math in your business.
Build My PlanSide by side
Academy Blast vs a typical agency
We built Academy Blast inside our own martial arts school, so the pricing works the way school owners actually need it to.
Academy BlastTypical Agency
Published pricingEvery plan on our siteHidden behind a sales call
ContractsMonth to month6 to 12 month lock-in
Ad spend markupNo markup on ad spendOften 15 to 20% markup
Industry focusMartial arts schools onlyAny business that pays
Software includedWebsite, CRM, and AI includedBilled on top of the retainer
Our pricing, published
Every plan, every price, right here
No sales call required to find out what we charge. Pick a plan or build your own from individual services.
NOVA Core
$499/Month
- Custom AI-Powered Website
- Search Engine Optimization
- AI Search Optimization
- Student Management CRM
- Payment Processing & Billing
- Automated Lead Nurturing
- Automatic Trial Class Booking
Most Popular
Rocket Boost
$699/Month
- Everything In NOVA Core
- Facebook Ad Management
- Google Ad Management
- Google Business Optimization
- AI Lead Nurturing
- AI Voice Line
- NOVA IQ Marketing Insights
Mission Control
$1399/Month
- Everything In Rocket Boost
- 1:1 Strategy With Bryce Bonilla
- Tailored Brand Development
- Local Map Domination (SEO)
- Social Media Content Creation
- Professional Video Editing
Common questions
What owners ask about marketing costs
Why do most agencies hide their pricing?+
Because pricing by negotiation lets them charge whatever a school will tolerate. We publish every plan on our pricing page because school owners deserve to compare options before getting on a call.
Is ad spend included in your plans?+
Ad spend is paid directly to Facebook and Google by you, so you always know exactly where it goes. We never mark up ad spend. Most schools start between $500 and $1,500 per month in ad spend depending on their market.
What is a realistic cost per new student?+
It varies by market, offer, and season. Use the calculator above with your own tuition numbers. The goal is simple: your cost to acquire a student should be a small fraction of what that student pays you over their time at your school.
Can I start with just a website and add marketing later?+
Yes. Our website plan is $199 per month and includes SEO. Many schools start there and add ads, AI follow-up, or social posting when they are ready to grow faster.
Free discovery call
Get a growth plan with real numbers for your school
Bring your student count and tuition. We will show you exactly what growth looks like for your school and what it costs, before you spend a dollar.
Free Discovery Call
30 minutes. Growth audit and strategy session.
October 2026
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