Build a school people belong to
The rebuild, brand and camaraderie that brought ODK back. Create a culture first-timers want to join and students want to protect.
Free guide for martial arts school owners
The Full Mat Playbook
How we doubled ODK from 130 to 260 active paying students in 12 months.
A fuller room. Students who stay. Discover the class system, marketing and retention behind our growth, then find your school's next move.
Get the free playbookBy Bryce Bonilla, Founder of Academy Blast and Owner of ODK Striking Academy
130 → 260
Active paying students in 12 months
300+
Active students ODK has since grown past
19 chapters
A self-score and one action in each
From one school owner to another
More leads won't fix a school people don't stay at.
The growth didn't start with an ad. It started with the room, the culture and a class people could feel. This playbook follows the order Bryce would do it in again: build the experience, get seen, convert the first visit and keep your students.
Give them a class worth coming back for
Class structure, partner drilling, optional sparring and building coaches who deliver a consistent experience.
Turn attention into trial students
A website that shows your room, videos, student shares, real Meta ads, paid trials and clear membership pricing.
Turn a first visit into a long-term member
Inquiry follow-up, a closing team, the first 90 days, visible progress, referrals and reviews.
Grow without doing everything yourself
Programs, revenue streams, the owner's numbers dashboard and stepping off the mats as your school scales.
Your next move, not another to-do list
Know exactly where your school needs attention.
Every chapter ends with a score from 0 to 5 and one action for this week. Add your scores to get your Dojo Score out of 95. Your lowest-scoring chapter is where you start.
19 practical chaptersDojo Score self-auditWorksheets and checklistsOne action at a time
Your free copy
Your fuller school starts with your next move.
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