Every lead lands in one place
Website forms, ad leads, calls, texts, and Google Business Profile messages all arrive in a single inbox instead of four apps and one person's phone.
NOVA CRM
The martial arts CRM your leads, trials, and students all live in
NOVA gives your school one inbox, one pipeline, and one source of truth, so follow-up happens on time and you can finally see which marketing produced this month's enrollments.
The problem
Leads scattered across five places is a retention and revenue leak
Most schools track prospects in a notebook, a phone, an inbox, a booking app, and someone's memory. Then they wonder why show rates move around every month.
- Nobody can answer “how many trials did we book last week?” without digging.
- Two staff members message the same parent with different information.
- Past trials and lapsed students are never contacted again.
- Ad spend decisions get made on gut feel because enrollments aren't attributed.
How it works
One system, three habits
Pipelines make the next action obvious
New, contacted, booked, showed, enrolled. Anyone at the front desk can open NOVA and see exactly who needs a call today and what was already said.
Automation handles the repeatable parts
Instant replies, appointment reminders, no-show recovery, review requests, and long-term nurture run on their own so nothing depends on remembering.
Features
What NOVA does for your school
Unified conversation inbox
Text, email, calls, and social messages in one thread per person.
No lead gets two different answers from two different staff members.
Trial and enrollment pipelines
Visual stages from first inquiry to enrolled student, with owners and due dates.
Trial show rate and intro conversion become numbers you can manage.
Follow-up automation
Sequences for new leads, no-shows, past trials, and lapsed students.
Consistent follow-up without adding an admin hire.
Student and attendance records
Contact history, program, rank progress, and attendance in one record.
Retention conversations happen before a student quietly disappears.
Payments and billing tools
Tuition and program payments handled in the same system as the pipeline.
Fewer failed payments falling through the cracks between tools.
Revenue attribution reporting
Each enrollment traced back to the campaign, page, or source that produced it.
You stop guessing which channel to fund next month.
Testimonials
What school owners say
Managing two schools became simple once Academy Blast took over our marketing and automation.
Joaquin P.Joaquin Taekwondo CenterAcademy Blast took our online marketing off our plate and delivered real student growth from day one.
Gerald R.Master Riley's TKDWe never miss a new lead thanks to Academy Blast's AI and automation for scheduling and reminders.
Arfa M.Top Martial ArtsRelated
What feeds the CRM
NOVA is where the rest of the system reports in: paid lead generation, local search, and your website all push leads into the same pipeline. See how the pieces fit on the martial arts marketing overview.
FAQ
NOVA CRM questions
What is NOVA?+
NOVA is the CRM and automation platform Academy Blast runs for its schools. It holds every lead and student, powers the follow-up sequences, and reports on trials and enrollments. It's the system your marketing plugs into rather than a separate tool to maintain.
Why not just use a spreadsheet or a general CRM?+
General CRMs are built around long B2B sales cycles. A martial arts school needs speed-to-lead texting, intro class booking, reminder sequences, show-rate tracking, and attendance in one place. Spreadsheets don't send the 8pm text that saves the lead.
Does NOVA replace our school management software?+
For many schools it consolidates the lead, communication, pipeline, and payment side. If you use a specialized system for curriculum or belt testing, we scope how the two coexist during onboarding rather than forcing a rip-and-replace.
Who sets it up?+
We do. Pipelines, automations, calendars, and templates are configured for your programs and schedule, then your team is trained on the daily workflow, which is mostly working one pipeline view.
Is NOVA included in Academy Blast plans?+
NOVA is part of the Academy Blast growth plans. The current tiers and what each includes are listed on the pricing page.
Let's get started
Ready to Grow Your Martial Arts School?
See how Academy Blast can help you attract new students, automate your operations, and build a school that grows consistently.
Book Discovery Call